Three cyclists wearing helmets standing on a wet road with bicycles nearby, in a hilly area under cloudy skies.

Created out of passion for cycling

Our journey begins with a deep love for cycling and the pursuit of excellence. Born from a relentless curiosity for innovation and an engineer’s fascination with precision, we set out to create high-performance components that redefine what’s possible on the road.

By uniting German engineering with advanced Japanese carbon technology, we harness the transformative power of premium materials. Our wheels are designed to empower cyclists to push their limits and feel the difference.

Our products embody German engineering and masterful craftsmanship, merging cutting-edge technology with a raw aesthetic and, thus, saving weight: that is our uncompromising approach. Each wheel is a testament to our passion: a commitment to delivering unparalleled performance, control, and acceleration.

Join us in celebrating the joy of cycling and discover the power of riding with RAYDN—where passion and precision meet to inspire greatness.

Empty parking lot with mountain and cloudy sky in the background.

The Team

Roberto Kai Hegeler
Dipl. Ing. (Master’s in Applied Physics)

Founder & CEO

Roberto is an accomplished engineer in applied science, blending technical precision with a creative mindset to pioneer RAYDN’s innovations. Fueled by a passion for high-level sports and competition, and has always had a love for road cycling performance. His balanced approach to both engineering and design underpins RAYDN’s commitment to excellence.

Jason Lin

Business & Sales Manager

Jason leads market expansion and oversees both B2B and B2C customer relationships. His strategic approach ensures clients receive professional support, driving steady growth and establishing RAYDN’s reputation in the global cycling community.